Companies have been using chatbots in their customer care for many years, with varying rates of success. Often, the customer usage of such technology depends strongly on how natural and helpful the technology is. For many marketers, there are powerful opportunities for improving automated customer care with the help of OpenAI’s cutting-edge ChatGPT (Chat Generative Pre-Trained Transformer) technology
AdTech company AiAdvertising, Inc. is the latest company to announce the deployment of the automated ChatGPT as a tool for enhancing personas and persona-driven campaigns for its clients. The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns to help its customers generate more revenue from the platforms they use. The implementation of ChatGPT is expected to further improve their services and help with augmenting and enhancing persona-driven marketing and advertising campaigns.
In recent years, AiAdvertising has engineered its Campaign Performance Platform to be compatible with various AI technologies bringing the best of the best in the industry together under one solution. ChatGPT is the latest addition.
“ChatGPT is the most significant and disruptive AI technology of our generation. It truly helped tip the scale by encouraging mainstream adoption, appealing to the masses, and making AI less intimidating and more user-friendly,” said Jerry Hug, CEO of AiAdvertising. “We continue to explore and test many types of AI technology with the goal of integrating the best of breed into our platform. We plan to infuse the ChatGPT technology into our platform in various ways, from gaining market intelligence to improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy.”
AiAdvertising noted that integrating several AI technologies into one platform allows them to expose the strengths of each, while multiplying the positive results of them functioning together in a unified and streamlined workflow. This strategy empowers the company to take a deeper and more comprehensive approach to marketing and advertising, according to Hug.
Edited by
Greg Tavarez
