While there are various generative-AI driven solutions that include large language models (LLM) in the marketplace today, businesses may be wondering whether these solutions will cope with their unique industry and the language it uses. This is an understandable concern. For this reason, several solutions providers have released industry-specific platforms.
Financial technology company Intuit, maker of Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp, recently announced that it is expanding its platform architecture to include a proprietary generative AI operating system (GenOS) with custom-trained financial large language models (LLMs) that specialize in solving tax, accounting, marketing, cash flow and personal finance challenges.
The expansion is based on Intuit’s GenOS, underpinned by knowledge engineering that automatically checks for accuracy and completeness, machine learning and multiple financial LLMs custom-trained on vast amounts of financial customer data from Intuit’s platform to deliver humanized and personalized experiences for financial services customers. The LLMs, informed by a vast data layer, combined with Intuit’s network of domain experts and data protection controls, position the company to provide customers with relevant, personalized information and advice across our product portfolio, it said.
The company is ideally placed to create these LLMs. It has 400,000 customer and financial attributes per small business, as well as 55,000 tax and financial attributes per consumer, and connects with over 24,000 financial institutions. With more than 730 million AI-driven customer interactions per year, Intuit generates 58 billion machine learning predictions per day. With this robust data set, Intuit is positioned to deliver personalized AI-driven experiences to more than 100 million consumer and small business customers, with speed at scale.
“Our vision is to become the financial assistant in our customers’ pockets that fuels their livelihoods and, in turn, creates a thriving economy,” said Sasan Goodarzi, president and CEO of Intuit. “The depth of our customer data, along with our proprietary GenOS platform, creates a competitive advantage for Intuit. We are proud to be launching powerful financial LLMs, and are strategically partnering with world-class players in GenAI to unlock new opportunities to serve our customers, becoming an AI platform leader in fintech.”
Edited by
Greg Tavarez
