Lang.ai completed a $10.5 million Series A to expand its ability to assist CX teams with a control center for revenue and automation opportunities.
Lang is wanting to understand what each individual customer is saying in their buying journey. By investing further in R&D and GTM teams, Lang is looking to help CX teams correlate this data to purchase histories and recommend automation for workflows agents must follow when dealing with specific issues.
“Lang’s mission is to empower anyone to benefit from the power of AI, and we’ve taken a different approach tailored for business users and done visually, instead of via traditional machine learning approaches that rely on large data sets and labeling/training,” said Jorge Penalva, CEO of Lang.
Lang believe it can enable CX teams to scale more efficiently through its technology. As Lang automatically tags customer conversations in real-time, companies are enabled to extract more granular insights about their client interactions and resolve their issues through automation rules. Lang's automation, which requires no code and no technical source to get started, is connected to existing help desk solutions such as Zendesk and Intercom.
“When we onboarded Lang, we were a team of two support agents, including myself, and just setting up our Zendesk instance to our needs,” said Tony Rios, customer and product lead at Ramp. “While we’ve scaled the business massively over the past year, we're always thinking through how we scale operationally without throwing more people at the problem. Lang is able to handle many of the most time-consuming tasks.”
Lang will continue to partner with the frontend and backend players to help clients drive value from data with a unified view. Lang's goal is to become a core layer of the CX stack to build automations and extract better insights by structuring qualitative data.
The Series A investment was led by Nava Ventures with participation from new and existing investors that include Oceans Ventures; Forum; Flexport Fund; Mike Murchison, CEO of Ada; Joaquim Lecha, CEO of Typeform; and Javier Mata, CEO of Yalo; senior engineering and sales leaders at AI-based companies including Google, Weights & Biases, Looker and Ocrolus.
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