The switch to remote work skyrocketed the demand for communication platforms, with Zoom certainly one of the most popular options. This forced Zoom’s marketing team to rapidly scale its communications and content production to serve new audiences.
To drive more efficient and consistent written communication across its global team, support team onboarding and growth and enhance the customer experience, Zoom turned to Grammarly. As a result, Zoom imporved productivity globally with Grammarly Business.
Grammarly’s in-line writing feedback on correctness, clarity, style and tone enhanced the quality and consistency of internal and external communication as Zoom grew, from team interactions to branded materials, social media and blog posts.
Based on analysis of aggregate metrics from Zoom’s analytics dashboard in Grammarly Business, Zoom saw an improvement of 71% of communications and saved over 7,000 hours of team time in 2022.
“Delivering happiness to our customers is at the core of everything we do at Zoom and that requires effectively communicating our brand story,” said Rhonda Hughes, global head of content, social media and customer advocacy at Zoom. “Grammarly Business helps our team be more productive and confident while giving us time back to focus on more creative, impactful work.”
But what contributed to Zoom’s productivity gains?
The Grammarly team implemented customized style guides with over 175 rules built in to ensure on-brand use of language and quick onboarding of new team members to brand guidelines. With the style guides, the entire team was aligned with a shared library of words, terms and phrases specific to the organization. Zoom had over 10,000 style guide suggestions delivered to the global team, according to Zoom’s analytics dashboard.
Grammarly’s brand tone profiles also helped teams build customer relationships by creating a consistent and engaging brand experience. With the brand tone profiles, choose from dozens of tones to create a tone profile that matches the brand and assign different tone profiles to groups to create distinct team voices.
Additionally, Zoom plans to use preset text snippets that will enable the team to quickly insert sentences and paragraphs so they can write faster in their workflows and increase productivity for the team.
“Businesses today need to move faster and be more agile,” said Dorian Stone, head of organizations revenue at Grammarly. “With Grammarly Business, Zoom is empowering teams to be more productive and consistent at scale, leading to better customer and employee experience and greater company efficiency.”
Edited by Erik Linask