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AMC and Zoom Take Corporate Meetings to the Big Screen


A corporate meeting is about to start, and employees walk in holding bags of popcorn and drinks. As they take their seats within a room between 75 and 150 seats, they prepare to tune in to a meeting on a big screen. One would think they are at a movie theater.

Indeed, they may very well be. AMC and Zoom are making it possible for enterprise meetings to be held in some AMC theaters throughout the U.S. with Zoom Rooms.

Zoom Rooms at AMC enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together for cohesive virtual and in-person events and meeting experiences.

“AMC has an abundance of attractive theaters at centrally located venues, each with ample seating capacity, especially so during daytime hours on weekdays when most meetings take place,” said Adam Aron, chairman and CEO of AMC. “Zoom Rooms at AMC broadens our scope, as we now can participate as well in the multi-billion market for corporate and other meetings.”

Zoom Rooms at AMC theaters are booked online in three-hour blocks, allowing users to select their preferred theaters and meeting time. The necessary equipment for a fully functional Zoom Rooms experience is provided by AMC and Zoom. Additional services include food and beverage offerings, possible movie viewings and concierge-style personalized handling of meeting needs at an added cost.

“Now through this partnership of Zoom and AMC, we have the best of both worlds — the spectacular communications platform of Zoom combined with the comfort, size, scale, and state-of-the-art sight and sound capabilities of AMC’s centrally located theaters,” said Aron.

Zoom Rooms at AMC is anticipated to launch at up to 17 major U.S. markets in 2023.

Edited by Erik Linask
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