Future of Work News

Twitter to Expand Networking Options with New Twitter Blue for Business


It’s a fair statement that Q3 and Q4 have seen no shortage of news from Twitter. Just last week, Elon Musk announced that he’ll be stepping down as CEO – once a suitable replacement has been named, that is. We’ll see if – or when – that actually comes to pass. As far as product goes, the company has also revealed that it will be rolling out a new tweet feature called View Count. Seeing how many times a video itself has been clicked on and watched isn’t new, but now similar analytics for video-less tweets (without digging through impressions menus) seem to be on the horizon.

That said, Twitter’s mostly-unpredictable state of affairs has left many businesses in states of indecision regarding future networking plans. In attempts to alleviate this, Twitter has now announced Twitter Blue for Business, yet another stage of evolution in the company’s opt-in, paid-monthly Twitter Blue subscription.

With Twitter Blue for Business, Twitter seems to be aiming at lending businesses and affiliates new ways to verify and distinguish themselves on the site. Chances are, this idea was at least partially super-charged by the November appearances of fake business accounts for real companies like Eli Lilly, Nintendo, Nestlé, and PepsiCo.

As a subscriber of this Twitter Blue for Business rollout, a company will be able to link affiliated individuals, brands, and even other businesses to their account. In doing so, said affiliated accounts will see a small badge from their parent profile next to their own blue or gold checkmark. This network-within-network creation points to the proper affiliation of leadership personnel, brands and etcetera, and new criteria and/or processes regarding this rollout will be shared by Twitter in future updates.

Twitter Blue for Business is being piloted within a select group, with the entirety becoming available next year for interested parties. So if you find yourself on Twitter and you begin seeing more squared-off profile pictures (rather than the traditional circular ones) as well as the new aforementioned badges side-by-side with existing checkmarks, that’s Twitter Blue for Business in action.

Edited by Erik Linask

Future of Work Contributor

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