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Deeper Relationships and Better Engagement are Built on Brightcove


Employees keep a company moving and growing, but companies too often struggle to communicate with their teams to keep employees unified, productive and motivated. This is important to address because effective communication is essential for building and maintaining employee engagement, addressing conflicts, and providing feedback.

To overcome communication hurdles, organizations are looking for solutions to better engage, inform, educate and inspire employees, shareholders, franchisees and partners. In the age of the hybrid workforce, a video-first strategy is sorely needed.

In comes Brightcove with the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better engage with their internal stakeholders.

Brightcove Communications Studio is a customizable solution that provides a branded and seamless experience to reach and engage stakeholders. It creates a consumer-centric streaming experience for stakeholders to tackle common internal communications challenges.

The solution features new video carousels for a highly visual discovery experience and organized collections that internal communications teams can curate to provide a tailored viewing experience for their audiences.

Brightcove Communications Studio is built to give strict control over who is granted access to keep prying eyes out with enhanced security and protection features, such as Single Sign-On, IP restrictions, and content protection.

The solution enables live, pre-recorded, and on-demand content to power internal communications efforts for activations like town halls, company all-hands and team presentations.

It also features an easy-to-use video management and publishing interface, multilingual support, interactive elements such as polls and quizzes, a search functionality, automated captioning capabilities for accessibility and analytics and reporting.

“Whether you have a hybrid, in-person or virtual working environment, we have all seen how vital it is to proactively communicate with internal stakeholders regardless of location or language,” said Marty Roberts, Senior Vice President of Product Strategy and Marketing for Brightcove. “A video-first strategy for internal communications can be a powerful tool to build and retain stronger connections with all stakeholders globally.”

Brightcove Communications Studio is the internal comms solution that combines trusted streaming technology with the interactivity and security an organization needs.

Edited by Alex Passett
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