Generative AI technology is a tool that is utilized by enterprises to drive creativity and efficiency, enabling them to tackle complex challenges and capitalize on new opportunities. This has been the case since its popularity boomed from the end of 2022 up to the present day.
One key aspect of generative AI technology is its ability to automate and augment creative processes. Traditionally, generating new content (such as designs, artwork, or written materials), required significant human effort and expertise. Generative AI can now act as a tool to assist businesses in generating new ideas, designs and solutions at scale, saving time and resources while fostering innovation.
Generative AI also facilitates efficiency gains by automating repetitive and mundane tasks. By training algorithms on existing data and patterns, businesses use generative AI to automate tasks such as data analysis, content generation or customer interactions. This allows employees to focus on more strategic and value-added activities, leading to increased productivity and streamlined operations.
To maximize business outcomes, Mphasis, an IT solutions provider specializing in cloud and cognitive services, launched a new business unit called Mphasis.ai.
The Mphasis.ai business unit offers a range of benefits to enterprise clients. These include AI Advisory services to assess and identify key AI interventions, as well as complete archetypes like contact center transformation and customer experience transformation.
Clients also gain access to a wide array of patented AI assets, with more than 250 models available on Hyperscaler marketplaces and frameworks developed at Mphasis Next Labs. These assets can be seamlessly integrated into existing systems and processes.
The business unit also provides access to conversational AI platforms powered by generative AI technology and large language models (LLMs), enabling the transformation of customer experience management and employee engagement while driving operational efficiency.
Additionally, clients can tap into the Mphasis Sparkle Innovation Ecosystem, which features more than 50 domain-specific start-ups, including AI-focused ones, facilitating the co-creation of robust go-to-market solutions for enterprises.
Based on these benefits alone, it’s evident that the business unit, which seamlessly integrates AI capabilities into existing technology landscapes, enable organizations to improve customer intimacy and experience and enhance operational efficiency while minimizing disruption.
"Generative AI technology has become a catalyst for enterprises to drive creativity and efficiency in a rapidly evolving technology landscape,” said Srikumar Ramanathan, Chief Solutions Officer, Mphasis. “With its ability to generate novel ideas and solutions, Mphasis.ai will empower companies to break free from the confines of conventional thinking, enabling them to differentiate themselves in the fiercely competitive market.”
Mphasis, through its Mphasis.ai business unit, provides a comprehensive range of services aimed at leveraging generative AI technology that include generative AI advisory, AI app development, reinforcement learning based conversation design, industry specific model development and large language models fine-tuning, prompt engineering, LLM application testing, factuality evaluation and data prepping.
A notable example from the suite of intelligent service offerings is the Generative AI Advisory engagement. This offering assists enterprises in assessing the areas where AI can have the greatest impact, thereby shaping their AI strategy. Clients can rely on Mphasis.ai to execute this strategy effectively.
Another example is the contact center and customer experience transformation, which enables enterprises to deliver exceptional customer, agent, and employee experiences. By introducing AI-based interventions into the contact center ecosystem, this solution minimizes digital leakage and enhances operational efficiency. The integration of Kore.ai, for example, revolutionizes customer interactions for businesses in various sectors like banking, retail, insurance, travel and healthcare. It enables the rapid deployment of conversational agents powered by generative AI, transforming the way customers engage with these organizations.
"At Mphasis, cloud, and cognitive-led solutions have been central to our unique Front2BackTM (F2B) approach to transformation,” said Nitin Rakesh, CEO and managing director, Mphasis. “With cutting-edge technology at its core, our launch heralds a transformative journey, empowering our clients to unlock unparalleled productivity, drive efficiency and shape a future of endless possibilities."
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