If you’re reading this, there’s a fair chance you’re online quite a bit. (Staying apprised of the latest technology news, and whatnot.) However, there’s a different term I’d like to focus on for the purposes of this article, and it ties to our internet habits and the crucial need for the right security therein.
That term, as many know it by, is called being “chronically online.”
Follow me, if you would.
If a person is chronically online, that means they spend significant amounts of time on websites; they swipe and scroll through apps, glazing the infinitude of content at their fingertips.
An important disclaimer, though: Spending an hour or two per day on, say, Instagram or TikTok doesn’t really mean you are someone who is “chronically online.” (Nor would, you know, being lovely and reading a Future of Work article here, if you’ll pardon the plug.) When we talk about “chronically online,” that typically implies most of one’s day is spent engaging with people and content; they may even obsess over it, inadvertently forming an unhealthy relationship with said users or media. (e.g. skewed perspectives in online discourse to the point of irrationality, being so preoccupied that they become unable to function without that engagement, or investing deep emotionality in an app, a video, or even an online argument that may lack real meaning outside of its digital context)
But make no mistake here, readers: I am not claiming expertise on this topic, and I do not encourage undue self-diagnoses here. Rather, I’m sharing a surface-level look at a very real pattern that people fall into. In fact, TIME wrote up a great post-COVID piece about this, detailing experts’ takes on overloads of screen time, consequences, how to improve upon this, and what it may mean for the “Online Generation,” as in those who have grown up with the internet as a natural and oft-necessary part of their everyday lives.
What I am claiming is this: Whether a person is “healthily online” or “chronically online,” one fact that still pangs true is that there are online threats. For individuals, threats can range from phishing to privacy invasions, malware and viruses, for instance. Threats like these deserve attention, no two ways about it. But for businesses, online threats swell; social engineering, third-party or supply chain attacks, ransomware, DDoS or endpoint attacks, SQL injection attacks, and unfortunately other disruptions that are capable of exploiting vulnerabilities in order to steal and manipulate highly sensitive data.
As we pour over such online threats, I could very much see this article featured on one of our sister websites like Cloud Computing or MSP Today. But even so, you’re reading this on Future of Work because individuals and businesses securing themselves is the future. It could be a person who occasionally checks their news feed, someone who is struggling with being chronically online, or entire businesses navigating an immense IT landscape – securing our digital future in the myriad ways we can remains paramount.
And for this article, specifically, one company that seriously hones its cybersecurity solutions to protect individual users and global corporations alike is Nord Security.
Though I myself am not “chronically online” as described, I do still watch my share of YouTube videos, Twitch streamers, etc. In that vein, Nord Security has popped up a lot amongst popular content creators, and for good reason. Its products do a lot to help create a safer cyber future. Nord Security has NordLayer, a business-oriented solution that aids in establishing secure access to the internet (or a company network and its resources) to accomplish compliance requirements. NordPass is an intuitive password manager for business and individuals that’s built with zero-knowledge architecture for securely accessing and autofilling passwords, passkeys, credit info and other sensitive data.
There’s NordLocker, which is an encrypted cloud for syncing, backing up, and sharing work securely with cryptography and helpful usability, even if the user has a low skill level.
Finally, what I’ve personally seen the most of from Nord Security is NordVPN, a comprehensive cybersecurity package used by millions every single day. NordVPN detects malware during downloads, blocks unidentified trackers and intrusive ads, enables remote file access, features dark web monitoring, and more.
And recently, Nord Security asserted what’s been described as “a leading position in the cybersecurity market” with a $100 million investment in a round led by private equity company and growth investor Warburg Pincus. This investment – notably, a doubling of its Nord’s valuation – will be used to expand its product offerings and accelerate even more strategic growth for everyday consumers and top business customers.
Following this successful funding round, Nord Security will continue pursuing its mission to revolutionize how the world perceives and interacts with modern digital security. This is big; on top of what we discussed earlier (i.e. about businesses’ risks and chronically online users), Statista recently forecasted that, on a global scale, the current cybersecurity market size will continue to grow, expanding to $538.3 billion by 2030. So, in a world where cyber threats are increasingly complex and prevalent, a sustainable growth roadmap for safeguarding data is key.
That’s what Nord Security has put on the table.
“Our users' trust allowed us to remain on a sustainable and profitable journey for more than decade. In a saturated cybersecurity market, it is not enough to offer next-gen privacy and security solutions. They also have to be intuitive for both professional and casual internet users,” Tom Okman, co-CEO and co-founder of Nord Security. “We are grateful that Warburg Pincus shares that trust and our vision for the future of the internet. We will continue to address the needs of our users by bringing market-leading innovative features, informative marketing, and a holistic approach toward consumer and businesses cybersecurity needs. This new financing round, together with our investors' experience and know-how, allow us to be in an even stronger position to make the Nord name synonymous with online privacy and security.”
So we thank you, readers, for joining us on this reflection of our online lives, a look into what’s yet to come in cybersecurity, and how companies like Nord Security stand true in their commitments to educating and supplying what’s needed to safely thrive as technologies reshape the fabric of modernization.
Future of Work Contributor
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