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Personalizing Digital Experiences: Gradial Raises $5.4M to Further its GenAI Content Management Solutions


Marketing operations at the speed of thought.

An interesting tagline from the content management systems team at Gradial.

Gradial uses generative AI (GenAI) to reimagine digital customer experiences in our smart-everything, work-of-the-future world. With Gradial, businesses can automate their content supply chain and streamline personalized updates, redesigns and migrations. Content delivery-wise, businesses can drive consistency (even with revised and repurposed content) across omnichannel campaigns – with support for web, mobile, social, messaging, email, white papers and blog posts, to boot. Gradial also offers an “inspiration studio,” enabling brands to align cross-campaign operations and deliver at scale what customers crave.

Oh, and Gradial integrations include Adobe Experience Manager (AEM), Salesforce, Azure DevOps, Marketo, ServiceNow, and Jira.

The long-story-short here is that Gradial readies the right modernized tools for users to collaborate better, personalize with data-driven sincerity, and effortlessly leverage customer journey analytics.

This may, to some, sound like a mish-mash of exciting buzzwords, and unfortunately there do exist cases where businesses capitalize on buzz with little but fluff to support it.

Not in Gradial’s case, readers.

Recently, Gradial announced its successful $5.4 million seed financing – led by Madrona with participating investors from General Advance, Outsiders Fund and Space Capital – to further build its GenAI-powered digital experience solutions for creative strategists looking to update their workflows with automation and overall speed up content lifecycles. (Especially in such a day and age where media moves at lightning-fast speeds and garnering sustainable relevance is key.)

“The Gradial team is exceptional; with that rare combination of deep customer understanding and modern technical depth across software and applied AI,” said Matt McIlwain, Managing Director at Madrona. “Solving problems with GenAI that customers are ready to adopt and benefit from immediately has already led Gradial to marquee commercial wins and early market leadership.”

Gradial’s co-founders, who hail from the likes of SpaceX and Microsoft, agree with McIlwain’s assessment.

“The hardest part of solving a problem should be thinking about what you want, not trying to configure it in your software tools,” explained Doug Tallmadge, Gradial co-founder and CEO. “Our mission is to truly enable marketing at the speed of thought.”

“GenAI has accelerated content creation, but managing and optimizing that content with your existing CMS can still prove difficult,” added Anish Chadalavada, co-founder and COO, alongside co-founder Deip Kumar. “However, our customers are already seeing how Gradial can reduce the costs of content management and unlock revenue gains from experimentation and personalized digital experiences.”

Edited by Greg Tavarez
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