Spatial computing is a technology that integrates the physical and digital worlds. It allows users to interact with digital content in a 3D space. This emerging field has been gaining traction in recent years, especially with the launch of the Apple Vision Pro headset and advancements in generative artificial intelligence (GenAI).
The Apple Vision Pro, a mixed reality headset that combines VR and AR elements, has been a major catalyst for the growth of spatial computing. By offering a blend of the real and digital worlds, the Vision Pro opened new possibilities for consumer applications, ranging from entertainment and gaming to productivity and communication.
And, as mentioned above, there is the development of GenAI technologies, such as those being pursued by Meta. These AI models generate realistic and immersive digital content. They make it possible to create more compelling and engaging XR experiences. By using AI, developers create dynamic and adaptable virtual environments that respond to user inputs and adapt to changing conditions.
The issue with this growth is that the biggest brands in spatial computing face technical challenges as they seek to achieve mass consumer adoption. These challenges include hardware limitations, content creation complexities, user experience design, network infrastructure demands and privacy concerns.
With that said, VividQ's solutions are the key to unlocking the potential of consumer-grade immersive experiences.
VividQ is developing technology to create immersive 3D and holographic experiences that blend with the real world. This technology is being integrated into various devices like AR and VR headsets, automotive head-up displays, and other consumer electronics.
Following the company's success in serving OEMs, across gaming and automotive clients in Japan and the U.S., VividQ announced the completion of an additional $7.5 million in Series A funding, bringing the company’s total funding to over $30 million to date. With the funding, it intends to hire a U.S. lead and open a U.S. office in the coming year.
The new round of funding will also expedite VividQ’s product development roadmap to make its proprietary technology available to existing and new global business partners. VividQ has already secured multi-year partnerships with JVCKenwood and U.S.-based leaders in display and automotive technology, in addition to Fortune Global 500 brands developing consumer electronics displays and VR/AR headsets.
“Not only are we defining human-machine interaction beyond the headset, making science fiction a reality, but we are also setting the standard for the future of holographic display technology,” said Darran Milne, founder and CEO of VividQ.
The round was led by Foresight Group LLP and included new investors such as GameTech Ventures and Florida-based Ruttenberg Gordon Investments as well as existing investors.
Be part of the conversation and understand the Future of Work (and the changing customer and employee experiences that come with it) at Future of Work Expo 2025, taking place February 11-13, 2025 in Fort Lauderdale, Florida. The conference will focus on key elements of today's reimagined workplace; not just for improving productivity, but also providing better experiences through the intersection of technology like AI and the human element.
Edited by
Alex Passett
