Good employee collaboration is essential for a company's success. When employees work together effectively, they share knowledge, solve problems more efficiently and work towards fostering a positive work environment.
Poor employee collaboration, on the other hand, hinders a company's productivity, innovation and overall success. When employees are unable or unwilling to work together effectively, communications break down and conflicts arise from a lack of trust.
A recent study conducted by Forrester Consulting on behalf of Vonage showed some detrimental effects of poor internal collaboration on organizational performance. The findings show that businesses struggling with siloed departments and ineffective communication often see declines in productivity and profitability.
In fact, the data revealed that nearly half of the respondents believe that inadequate internal collaboration has negatively impacted their customer experience. Furthermore, 40% reported a reduction in employee productivity, and 38% stated that it has cost them business.
Clearly, there is an urgent need for organizations to rethink their approach to internal communication and collaboration.
When asked about their business goals, 53% of respondents indicated a desire to improve operational efficiency and productivity while also enhancing the customer experience. Simultaneously, 48% expressed a need to reduce costs.
These two stats show that businesses often find themselves caught between the desire to differentiate their customer experiences and the imperative to control costs.
"The landscape of work is evolving, and companies must recognize that seamless collaboration is no longer a luxury but a necessity to thrive in today's competitive market," said Joy Corso, Chief Marketing Officer for Vonage. "Businesses are looking for communications solutions to enable better collaboration, productivity, and internal and external engagement. Unfortunately, we've found that 45% of these respondents state that their current collaboration tools require even more time and money to maintain versus relying on these solutions to simplify processes and reduce business costs."
The study is more or less a wake-up call for organizations to recognize the critical role of internal collaboration in driving success. Fostering a culture of open communication and utilizing integrated collaboration and communication technologies is essential to enhance employee engagement and achieve business objectives.
While solutions do exist in the market, it is crucial for businesses to carefully evaluate their options and find the right partner. Cloud-based communication solutions, such as UCaaS and CCaaS, offer a promising avenue. These offerings provide access to multiple communication channels, including voice, video, chat and SMS to help businesses with their operations as well as improve customer experiences.
“This study confirms that with a single-vendor combined UCaaS and CCaaS solution, businesses can take advantage of reliable communications, secure operations and more cost-effective capabilities,” said Corso. “We believe Vonage solutions, like Vonage Fusion, provide the tools that businesses can use to help enhance customer experiences and improve business outcomes.”
As decision-makers seek more cost-effective and efficient solutions to replace their outdated siloed capabilities, there is a growing interest in connecting UCaaS and CCaaS solutions. This trend reflects a recognition of the potential benefits of a unified approach to communication and collaboration.
Be part of the conversation to understand the Future of Work and how both customer and employee experiences are changing, at Future of Work Expo 2025. The conference focuses on key elements of today's reimagi
ned workplace; not just for improving productivity, but also providing better experiences through the intersection of technology like AI and the human element. Future of Work Expo is taking place February 11-13, 2025, in Ft. Lauderdale, Florida.
Edited by
Alex Passett
