Let’s talk about Front.
Front is an AI-powered customer service platform that helps teams collaborate more easily and deliver exceptional service. It changes the way businesses handle customer interactions by centralizing communication across various channels like email, chat and social media into a single, intuitive workspace.
Front uses AI-driven features to automate repetitive tasks, route messages intelligently and provide valuable insights into customer behavior. With its user-friendly interface, powerful AI capabilities and a growing network of over 9,000 businesses worldwide, Front is becoming a force in the customer service industry.
Building on that, Front recently acquired Idiomatic, a pioneering AI-powered voice-of-customer intelligence platform previously used by various customer-centric brands, including Hubspot, Instacart, Slack and Pinterest.
“Today’s acquisition represents a continued commitment to Front’s vision to create the world’s most modern service platform,” said Dan O’Connell, CEO of Front. “Idiomatic’s expertise in both AI and voice-of-customer analytics will redefine how Front’s 9,000+ customers engage with and learn from their customers. This acquisition will strengthen Front’s position in the customer service space, helping turn customer feedback into actionable data for all.”
As part of the acquisition, Front appointed Idiomatic founder and CEO, Kevin Yang, to drive Front’s AI strategy and product roadmap moving forward. Along with Yang, Front welcomed Idiomatic’s research and development team and their unmatched expertise in transforming customer conversations into powerful insights.
Front’s customers will get early access to features using the team’s deep expertise, like smart CSAT in early 2025.
“Front and Idiomatic share the belief that all businesses benefit from a better understanding of customers– and the impact AI will have on serving customers,” said Kevin Yang, founder and CEO of Idiomatic. “We’re thrilled that Dan and the team share this value and will continue to bring customer feedback to the frontlines of support and service.”
The acquisition of Idiomatic positions Front as a central hub for all customer conversations and insights. With Idiomatic, Front now has stronger capabilities to help companies of all sizes transform how they understand and serve their customers.
