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LG Customer Care Goes High Tech with AI

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LG Electronics' has announced the company is stepping up it’s offerings in the customer care arena with the launch of a new, innovative AI-infused customer service solution, Proactive Customer Care.

The goal of the new customer care service is to boost the experiences customers have when using their products. Using its advanced ThinQ AI technology, users can be alerted by their LG appliances via the company’s mobile app. They’ll now know  if something needs to be checked, can expedite technician visits and get helpful tips on caring for their smart appliances.

This extra step in connecting brands with customers also includes a level of personalization not offered by many others in the market and leverages the capabilities of smart, connected devices in new ways.

LG is taking strides today to help connect consumers with smart devices to make life easier and more convenient. The company’s unified vision for an AI-based ecosystem includes everything from better robotic floor vacuums to virtual shopping.

"LG Proactive Customer Care is a new paradigm in customer service, one that ensures greater value and peace of mind for owners of our smart home appliances," said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. "We will continue to develop innovative smart home solutions for the European market and deliver new ways to enhance convenience for LG appliance owners."

As part of the initial rollout of this new service LG is offering support for it’s newest front-load washing machines and bottom-freezer refrigerators in France, Germany, Italy, Spain and the United Kingdom. New rollouts are expected for additional markets Europe and North America in 2020.

In addition to alerts on possible issues with their appliances, the new Proactive Customer Care service also monitors energy usage and sends users a monthly report on the appliances performance and reminder for routine maintenance.




Edited by Maurice Nagle

Future of Work Contributor

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