RingCentral delivers a complete communications platform; an intelligent and intuitive simplification to Communication-as-a-Service resources. Fax, SMS, and of course phone and video meeting systems – all resources made available by RingCentral to empower business conversations via one platform. (Not to mention its other contact center and cloud offerings.)
To further differentiate its robust portfolio, RingCentral announced its new acquisition of select assets from Hopin, a provider of online audience engagement technologies. Hopin creates community experiences with its tools like StreamYard, Streamable, and Superwave (currently in beta). Creating a live stream? Running a webinar? Hosting an online event or simply looking to share a video? Hopin helps make it happen.
So logically, it makes complete sense why RingCentral would acquire Hopin; not solely for its all-in-one event management platforms for planning and producing virtual and hybrid personalized events, but for other assets this acquisition includes – engineering, customer relationship resources, its go-to-market talent, etc. RingCentral will be able to utilize Hopin’s platform for conference-hosting, multi-track session recording, and even sponsor booths and robust registration tools for hosting virtual or hybrid get-togethers.
Again, it makes perfect sense.
RingCentral’s founder, chairman and CEO Vlad Shmunis believes so, as well.
“We see an opportunity to redefine how video communication is experienced. This new acquisition is a key next step in our journey to deliver more personalized and engaging video meetings and events for customers,” Shmunis said. “We expect the technology and outstanding talent and work ethics from Hopin to accelerate our ability to achieve these goals.”
Johnny Boufarhat, Hopin’s founder and CEO, agreed. “We are thrilled to see all the tech we’ve been developing over the years find a new home with RingCentral, a recognized UCaaS and CCaaS leader,” Boufarhat said. “We’re very excited about RingCentral’s plan to grow and invest in our Events and Session platforms as we continue to pursue our own vision of building a Community Suite for creators and influencers alike.”
Another commentor on this acquisition was Melody Brue, VP and Principal Analyst of Modern Work at Moor Insights and Strategy.
“Amidst the strong desire for a return to live events, budget constraints have hindered pre-pandemic corporate crowd capacities, and organizations continue to grapple with the complexities of hosting quality hybrid meetings, often leaving remote attendees with substandard experiences,” Brue said. “RingCentral's acquisition of Hopin Events and Hopin Session platforms complements the company's video product portfolio and helps address challenges in how people gather today. The Hopin Events platform's maturity and its seasoned team should also position RingCentral to evolve with how people gather virtually in the future.
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