Future of Work News Free eNews Subscription

Research Highlights the Challenges of Data Privacy in AI Technology Pursuits

By

As the use of artificial intelligence (AI) becomes more widespread, so do concerns over data privacy. AI has been a remarkable and disruptive application for businesses worldwide thanks to its ability to carry out rapid analysis of enormous amounts of data. Unfortunately, the technology’s aptitude for data analysis often involves sensitive information that could result in personal information being disseminated where it shouldn’t be.

For this reason, it’s important that organizations employing AI perform privacy impact assessments (PIAs) for AI-related technologies to address privacy risks. Emphasizing the fundamental role of data privacy in responsible AI implementation, a comprehensive framework to address risk must be considered, and include data governance, security safeguards and risk identification and mitigation.

Recent research released by Info-Tech Research Group in the form of a report entitled “Conduct an AI Privacy Risk Assessment” found that AI's reliance on extensive data analysis (often containing personal information) presents a complex ethical and operational challenge amid evolving data privacy laws.

The blueprint highlights the ethics-centric challenge organizations encounter in achieving a balance between innovation and regulation. For IT leaders, uncertainty about the impact and applicability of data protection regulations on their data-processing operations makes the task of aligning with these laws even more challenging. Moreover, ambiguities regarding data location and types within the organization further complicate matters.

The study aims to help IT leaders prepare their AI projects for success with a privacy impact assessment. Integrating comprehensive PIAs offers organizations a structured approach to evaluating potential privacy risks as well as ensuring informed consent and limiting data collection. This recommended approach fosters responsible AI adoption and addresses the evolving privacy concerns surrounding AI technologies.

"Trust is a cornerstone of successful business relationships. Aligning AI technology with a privacy strategy generates trust among customers and stakeholders," says Safayat Moahamad, research director at Info-Tech Research Group. "Today, privacy-conscious consumers actively seek out businesses that prioritize data protection, offering organizations a competitive edge. Building trust through data privacy can strengthen an organization's market position and encourage responsible innovation and collaboration by enabling secure and ethical data sharing with business partners."



Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Future of Work Contributor

SHARE THIS ARTICLE

Related Articles

Future of Work Expo 2025: UCaaS Drives the Future of Work

By: Greg Tavarez    2/12/2025

At Future of Work Expo 2025, part of the #TECHSUPERSHOW, a panel session, "Why UCaaS Is the Future of Work," explained why UCaaS is so central for the…

READ MORE

Is the Future of Work Powered by AI? Find Out at Future of Work Expo 2025

By: Alex Passett    2/11/2025

Future of Work Expo 2025 began today at the Broward County Convention Center in Fort Lauderdale, Florida. This story shares some details from the Futu…

READ MORE

Cybersecurity and Privacy Discussed at Future of Work Expo 2025

By: Greg Tavarez    2/11/2025

The flow of sensitive information, both within and outside organizations, is becoming harder to control.

READ MORE

Unified Office Announces Significant Expansion of its TCNIQ AI Analytics Suite of Products at Future of Work Expo 2025

By: TMCnet News    2/11/2025

Leading communications technology company Unified Office announced today the official expansion of its TCNIQTM AI-based business analytics suite of pr…

READ MORE

Small Meeting Rooms Revamped Thanks to Future of Work Expo and Future of CX Expo Platinum Sponsor Jabra

By: Greg Tavarez    2/7/2025

The PanaCast 40 VBS is designed to enhance small meeting spaces with cutting-edge technology and user-friendly features.

READ MORE