
Companies today are increasingly turning to AI to create better conversational experiences with customers. With customer expectations higher than ever (and market conditions constantly evolving, of course), maintaining customer loyalty remains a critical process. Each year, however, it seems to become more complicated and difficult. Exceptional conversational experiences are a reliable key differentiator, allowing businesses to distinguish themselves and rise above the competition.
This is why customer communications cloud solutions company Sinch recently announced the debut of Sinch AI, a capability developed to equip businesses with advanced tools for crafting smarter, safer and more efficient conversational experiences, setting them apart in an increasingly competitive market.
Integrated throughout the Sinch Customer Communications Cloud, Sinch AI helps deliver intelligent solutions across all major business functions. It accelerates marketing and support teams with generative writing tools and sophisticated bots through a suite of applications. For developers and product managers, Sinch AI provides building blocks that detect conversational nuances such as sentiment and intention via an API platform. Additionally, within its Super Network, Sinch AI proactively filters out fraud, enabling operators to connect with more safety and confidence.
The ultimate goal of Sinch AI is to help people work faster, solve important problems and integrate reliably. By speeding up their work, helping spot and reduce fraud, and enhancing message understanding, the solution was designed to ensure customers can achieve more intelligent automation in its interfaces with customers.
"While innovation is at our core, being a trusted partner isn't negotiable," said Sibito Morley, Chief Data and Transformation Officer at Sinch, in a statement. "The current AI landscape is complex, with both exciting innovations and potential pitfalls. To ensure businesses can confidently use Sinch AI, we are committed to embedding robust AI governance from the onset. These safeguards are integral and present at the highest levels within Sinch."
For more Sinch-centric news, read our previous story here.
Edited by
Alex Passett