Future of Work News Free eNews Subscription

Insights from Glassbox Highlight Concerns about Data Privacy for Enterprise AI Users

By

Customers far and wide have been indicating that they have mixed feelings about artificial intelligence (AI)-driven customer support. While many, many people are in favor of reliable automation that allows them to use AI-based technologies to achieve resolutions to their problems/answers to their complex queries, they are distinctly wary of the privacy implications of AI when it comes to their personal information.

And as it turns out, companies using AI have the same concerns.

This is why AI customer intelligence solutions provider Glassbox recently released a new research report that surveyed digital professionals on the topic of data privacy and security. The study, entitled "AI in Personalization and Privacy," offers insights into the adoption and impact of AI technologies in digital marketing and customer experience (CX) roles. The results highlight the immense value that AI can deliver for digital marketing leaders and professionals; the study also underscores the need for strong data privacy policies and protections.

Over the past year, 74% of companies have boosted their investments in personalization efforts using AI technologies, the study found. In addition, two thirds of respondents (66%) of digital professionals are utilizing AI in their roles, with 39% deeming it essential to their job functions.

At the same time, a large majority (77%) of AI users believe that companies need to do more to address AI-related data privacy concerns. Among those using customer data for AI insights, 57% worry about maintaining compliance with data privacy laws.

"As AI becomes more interwoven with digital personalization efforts, it is essential for brands to balance the value it brings with the responsible application of data privacy," said Yaron Morgenstern, CEO of Glassbox. "Our research stresses the need for businesses to invest in the compliance, usability and reliability of their digital data management systems to build customer trust, as they work to enhance CX through the thoughtful deployment of secure AI solutions."




Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Future of Work Contributor

SHARE THIS ARTICLE

Related Articles

Future of Work Expo 2025: UCaaS Drives the Future of Work

By: Greg Tavarez    2/12/2025

At Future of Work Expo 2025, part of the #TECHSUPERSHOW, a panel session, "Why UCaaS Is the Future of Work," explained why UCaaS is so central for the…

READ MORE

Is the Future of Work Powered by AI? Find Out at Future of Work Expo 2025

By: Alex Passett    2/11/2025

Future of Work Expo 2025 began today at the Broward County Convention Center in Fort Lauderdale, Florida. This story shares some details from the Futu…

READ MORE

Cybersecurity and Privacy Discussed at Future of Work Expo 2025

By: Greg Tavarez    2/11/2025

The flow of sensitive information, both within and outside organizations, is becoming harder to control.

READ MORE

Unified Office Announces Significant Expansion of its TCNIQ AI Analytics Suite of Products at Future of Work Expo 2025

By: TMCnet News    2/11/2025

Leading communications technology company Unified Office announced today the official expansion of its TCNIQTM AI-based business analytics suite of pr…

READ MORE

Small Meeting Rooms Revamped Thanks to Future of Work Expo and Future of CX Expo Platinum Sponsor Jabra

By: Greg Tavarez    2/7/2025

The PanaCast 40 VBS is designed to enhance small meeting spaces with cutting-edge technology and user-friendly features.

READ MORE