Future of Work News Free eNews Subscription

Gregory FCA Releases Study on GenAI's Operational Impacts

By

Gregory FCA, a Pennsylvania-based public relations (PR) firm, recently carried out a study on the impact of generative artificial intelligence (GenAI) technologies on its operations. The year-long study found that deployment of GenAI in the form of assistance to employees increased firm productivity by 10.2%, equating to about $2 million in additional revenue. At the same time, the firm reported that it has seen a 3.75 times return on investment (ROI) once license and training costs are considered.

The study also examined the firm’s performance from the first half of 2023 compared to the first six months of 2024 (i.e. the first full year of AI deployment) and analyzed various metrics across the firm’s operations; this included revenue per employee, as well as client attrition and employee turnover. While productivity gains were expected, "increased client and employee retention were unexpected outcomes," according to the company.

With AI assisting teammates, the firm saw a 31% reduction in client churn, a result that directly correlates to client satisfaction and increased quality of work product and improved delivery times.

“This study represents the first quantitative evidence of how AI is transforming public relations by improving the quality and velocity of client work products,” said Greg Matusky, CEO of Gregory FCA. “By supporting the team with policies, platforms, best practices, and training, we have shown that AI is a powerful tool that, when deployed correctly, can drive significant business results."

One unexpected result of the implementation of GenAI technology was an improvement in employee retention. The study found that in the first full year of AI deployment, employee attrition was reduced 54%.

“We found that AI creates a more loyal workforce in two main ways,” Matusky added. “First, when the work product requires less rework both internally and by the client, professionals feel more confident about their impact on the organization. Second, by committing to a structured AI training program, team members gain expertise unavailable in other places in the market. They understand the impact AI will have on their careers and want to master these technologies to assure future career success.”




Edited by Alex Passett
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Future of Work Contributor

SHARE THIS ARTICLE

Related Articles

Future of Work Expo 2025: UCaaS Drives the Future of Work

By: Greg Tavarez    2/12/2025

At Future of Work Expo 2025, part of the #TECHSUPERSHOW, a panel session, "Why UCaaS Is the Future of Work," explained why UCaaS is so central for the…

READ MORE

Is the Future of Work Powered by AI? Find Out at Future of Work Expo 2025

By: Alex Passett    2/11/2025

Future of Work Expo 2025 began today at the Broward County Convention Center in Fort Lauderdale, Florida. This story shares some details from the Futu…

READ MORE

Cybersecurity and Privacy Discussed at Future of Work Expo 2025

By: Greg Tavarez    2/11/2025

The flow of sensitive information, both within and outside organizations, is becoming harder to control.

READ MORE

Unified Office Announces Significant Expansion of its TCNIQ AI Analytics Suite of Products at Future of Work Expo 2025

By: TMCnet News    2/11/2025

Leading communications technology company Unified Office announced today the official expansion of its TCNIQTM AI-based business analytics suite of pr…

READ MORE

Beyond the Hype: Unified Office Provides Real AI Solutions for Business

By: Special Guest    2/8/2025

Unified Office is committed to creating practical AI applications that solve real world problems.

READ MORE