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Salesforce Introduces Low-Code Tools to Customize Einstein Copilot


Artificial intelligence has been a game-changer for business administration, workflow and customer support. Its possibilities are almost too great, and many companies struggle with the best way to implement AI affordably. In fact, a large majority of IT professionals have noted that generative AI has forced them to change the way new technology is implemented and used.

The process of implementing AI tools needs to be easier: IT professionals need more intuitive user interfaces that make it easy to interact with AI in the flow of work; AI models to fit their use cases; and access to trusted customer and business data to ground the AI models and ensure accurate, relevant outputs.

At its recent user conference, CRM giant Salesforce announced the availability of Einstein 1 Studio, a set of low-code tools that enables Salesforce admins and developers to customize Einstein Copilot — the conversational AI assistant for CRM — and seamlessly embed AI across any app for every customer and employee experience.

Salesforce admins and developers can use the following new Einstein 1 Studio tools to build the next generation of AI applications by customizing AI across every Salesforce app and workflow, said the company. This will help companies boost productivity, improve customer experiences, and increase margins.

Einstein 1 Studio includes Copilot Builder for creating custom AI actions to accomplish specific business tasks, Prompt Builder for building and activating custom prompts in the flow of work, and Model Builder, where users can build or import a variety of AI models. This enables businesses to deliver trusted AI experiences across Salesforce’s Einstein 1 Platform that are tailored to their customers’ needs.

“Our new Einstein 1 Studio makes it easy for admins and developers to build and customize Einstein Copilot and embed AI apps in the flow of work within Salesforce, tailored to the specific requirements of their company and industry,” said Clara Shih, CEO of Salesforce AI. “Built on our Einstein 1 Platform and unified by metadata that safely connects and unlocks data from across an enterprise, Einstein 1 Studio's low-code tools democratize AI app development, unleashing a new wave of innovation that will transform workflows and augment human capabilities across every team and function."

Edited by Greg Tavarez
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