Getting the customer experience (CX) right is a direct factor in whether a business prospers or potentially fails. Unfortunately, it’s not simply a convenient button that a company can push. Given customer relationships have gotten more complex and communications channels have proliferated, the challenge of getting CX right is a significant one. Great CXs, after all, lead to revenue growth and increased customer loyalty.
However, businesses are often faced with costly, rigid, and fragmented communication systems that leave them ill-equipped to meet rising customer expectations
Business communications, IT management and support company GoTo recently announced a suite of affordable, AI-powered, multichannel CX tools. GoTo Connect CX combines the GoTo Connect suite of customer communications tools with its phone system and AI enhancements to help businesses implement and manage customer communications and engagement. The goal of the solution is to provide all the capabilities businesses need to deliver an improved all-around experiences, thereby saving money and time with an all-in-one tool at a competitive price point. Connect CX is designed mainly for SMBs, as as well as other companies with distributed offices, stores and/or franchises.
In the announcement, GoTo noted that it developed Connect CX "to address gaps in the market, offering businesses an impressive and complete experience for customers." The combined solution offers multichannel communications, AI capabilities, a shared inbox, business phone (including meetings and messaging), and advanced integrations with other solutions, including Microsoft Dynamics, Salesforce, Zoho, HubSpot, ServiceNow, Zendesk and more.
“Businesses today are inundated with fragmented and costly capabilities and tools, often not knowing where to begin when it comes to optimizing their customer experience,” said Olga Lagunova, Chief Product and Technology Officer, GoTo. “With GoTo Connect CX, we’ve taken the best of our communications tools, including our latest AI capabilities, and combined them for an unmatched value, opening the door for growing businesses to access this technology.”
Edited by
Alex Passett
